Services We Provide
Agency Search and Selection
Since 1972 we have conducted agency searches of every size and shape for clients of every size and shape:
- Full-service advertising agencies (ranging from global to local)
- Media planning/buying agencies
- Public relations agencies
- Direct marketing agencies
- Promotion marketing agencies
- Interactive agencies
- Ethnic marketing agencies
- Business to business agencies
- Other "specialty" agencies (creative boutiques, recruitment, yellow pages, etc.)
To learn more about our approach, tools and processes for Agency Search and Selection please .
Agency Compensation
Our company's original charter was to assist companies in the establishment of more equitable compensation arrangements with their agencies.
Services performed include:
- Negotiation of agency compensation agreements
- Compensation studies to determine the financial health of existing agency relationships
- Architecture and guidelines for effective pay-for-performance incentive compensation
- Evaluation of agency contract provisions for clarity of expectations: scope of work, agency compensation, billing and paying procedures, etc.
- Instructional seminars for marketing and advertising managers interested in enhancing their agency financial knowledge and management skills
To learn more about our approach, tools and processes for Agency Compensation please .
Agency Performance Management Tools
Finding the right agency and compensating that agency in an equitable manner go a long way to establishing a more productive client-agency relationship. JLB also assists clients in establishing tools and programs for more productively managing the agency relationship over the long term.
Services include:
- Client-Agency performance evaluation; including CAPE, a trademarked tool designed to provide 360-degree feedback on the productivity of the relationship
- Organization of client and agency task management for optimal efficiency and accountability
- Optimal consolidation of agency resources
- Evaluation and organization of in-house marketing communications resources and systems
- Seminars on agency relationship management
- Audit of "best practices", including media and production services
To learn more about our approach, tools and processes for Agency Relationship Management Tools please .
Latest News
JLB has been assisting the ANA for nearly twenty years with this exclusive, comprehensive overview of agency compensation trends and practices. This survey, along with JLB-authored guidebooks on agency search, agency compensation and agency performance evaluation are available through the ANA at www.ana.net.
JLB has authored the first two of this one-of-kind survey with the Association of National Advertisers, and will be assisting the ANA with the latest survey early in 2009. Mary Conrad, GM of JLB Chicago, authored the last two reports and will author this third edition. If have questions about your interactive agency's compensation, please contact us.
JLB's global consulting alliance with R3 in the Asia-Pacific region and Agency Insight in Europe and the Middle East is paying dividends. Our team joined together to assist Johnson & Johnson with its global media agency review, to assist a leading global financial services firm with its global media agency selection and compensation, a global travel marketer with a business-to-business agency search, and numerous other clients with their global agency compensation. For more information on our global services and experience, please contact us.