About the Firm

The company was founded in 1973 by Charles B. (Chuck) Jones. Bob Lundin joined him in 1978 and purchased the company in 1988, changing the name to Jones Lundin Associates. On June 1, 2000, Stan Beals, who had joined the firm in 1987, and his son Dave, a 20-year agency veteran arranged to buy the company and add their name to the masthead. Dave is President and CEO, Stan, Managing Director.

In addition to its Chicago headquarters, JLB has an office in New York headed by Brian Goodall, as well as affiliate offices in England, China, Brazil, Singapore, Japan, India and Australia.

From the outset, the firm has specialized in the critical areas of Agency Search & Selection, Agency Compensation and Agency Performance Management. The expertise of the firm has been recognized in these areas, as demonstrated by our Principals' authorship of widely used industry guidebooks, articles and presentations. Plus, we cite the following key industry groups as references for our work:


David Beals • President/CEO

At JLB, David has provided counsel to a diverse group of clients including the U.S. Army, Michelin, Merck, Welch's, Hoover, Allstate, Wrigley and Cisco Systems. He authored the Association of National Advertisers' 2003 and 2006 editions of the Trends in Agency Compensation, and the latest ANA edition of Evaluating Agency Performance, and has co-authored the ANA publications Agency Compensation: A Guidebook, and Selecting an Advertising Agency.

Prior to Jones Lundin, David was a Senior VP, Group Account Director at DDB. There, he worked with a variety of the country's biggest and best-known advertisers, including Anheuser-Busch, McDonald's, General Mills, Campbell Soup Company and Johnson & Johnson. David received a B.A. in International Affairs from the University of Colorado and a Masters Degree in International Management from the American Graduate School of International Management.


Stanley H. Beals • Managing Director

Stan joined Jones-Lundin Associates in 1987 after serving as Vice President of Advertising and Public Relations for Edward Lowe Industries. He became Managing Partner of Jones-Lundin/Chicago in 1994, and with his son, David, purchased the firm from Bob Lundin in June of 2000.

Stan has an extensive business background, developed on both sides of the client-agency relationship. He began his career in the management training program at General Mills, where a six-year span included sales, sales promotion and product management posts. A move to the agency side of the business led to twenty-five years in account management, including senior management responsibilities at three of Chicago's largest firms, working with some of the best-known companies in the country.

His major clients included Campbell Soup Co., Kraft, McDonald's, Procter & Gamble, Ralston Purina and more, and he has had hands on experience with a wide range of products and services, primarily packaged goods, HBA, fast food, and other franchise management/retail categories.

Stan holds a B.A. in Economics from Cornell University.


Mary R. Conrad • General Manager Chicago

Mary Conrad is General Manager of the Chicago office of JLB, where she has brought agency counsel leadership to serve many clients including: Texas Instruments, The Chicago Tribune, Vodafone, Motorola, Welch's, Merisant, Discover Financial Services, Levi Strauss, Bally's Total Fitness, Echostar and others.

Conrad joined JLB in 2002 after serving as VP of Marketing for Peapod, Royal Ahold's leading online grocer. Her role there included new markets development as well as creation of enhanced customer acquisition and retention programs.

Prior to Mary's client-side experience with Peapod, she enjoyed a 25-year advertising agency career with several leading Chicago firms. Most recently, she headed up agency New Business at Foote Cone & Belding and was SVP, Group Account Director on businesses such as Motorola, Quaker Oats, and the Illinois Lottery. Mary also held senior Account Management positions at Bayer Bess Vanderwarker and DDB in Chicago. Client experience there included Ameritech, Helene Curtis, Maybelline, Kraft, McDonald's and General Mills.

Mary received an M.S.J. in Advertising from Northwestern University's Medill School of Journalism and a B.A. in Psychology from Northwestern University. She is also actively involved in fundraising for the University of Chicago Cancer Research Foundation.


Brian Goodall • General Manager NY

Brian joined Jones Lundin Beals after a 30-year career in the advertising agency business. His last two agency leadership positions put client/agency relationship issues and new business at the top of his to-do list for 15 years. Those experiences prepared him well for the consulting work he's doing today.

Brian runs our New York practice, working closely with our Chicago partners. At JLB, Brian has consulted with Goodyear, U.S. Army, Del Monte, Oppenheimer, and McCormick amongst others. Before joining us, he was the President and CEO of Hampel/Stefanides, a successful start-up agency that he joined in 1994 after moving from Chicago to New York.

In Chicago, Brian was the General Manager of another start-up agency. Bayer Bess Vanderwarker took off like a rocket in 1987, and within two years became Adweek's Midwest Agency of the Year. Before being sold, the agency was the second largest independent agency in Chicago.

From 1978 to 1987, Brian served in a variety of Account Management positions at the DDB Needham agency, which he joined after his formative years at two St. Louis agencies.

His clients over the course of his career included: McDonald's, Anheuser-Busch, General Mills, Kraft, Ameritech, Boston Market, Motorola, Quaker, NEC, ITT Hartford, Helene Curtis, Illinois Lottery, Jack Daniels and Neuberger Berman.

Brian has served on the board of the American Association of Advertising Agencies and on the National Advertising Review Board. He is currently working on behalf of the National Horse Protection Coalition and serves on the Pawling (New York) Community Foundation.


Latest News

JLB has been assisting the ANA for nearly twenty years with this exclusive, comprehensive overview of agency compensation trends and practices. This survey, along with JLB-authored guidebooks on agency search, agency compensation and agency performance evaluation are available through the ANA at www.ana.net.


JLB has authored the first two of this one-of-kind survey with the Association of National Advertisers, and will be assisting the ANA with the latest survey early in 2009. Mary Conrad, GM of JLB Chicago, authored the last two reports and will author this third edition. If have questions about your interactive agency's compensation, please contact us.


JLB's global consulting alliance with R3 in the Asia-Pacific region and Agency Insight in Europe and the Middle East is paying dividends. Our team joined together to assist Johnson & Johnson with its global media agency review, to assist a leading global financial services firm with its global media agency selection and compensation, a global travel marketer with a business-to-business agency search, and numerous other clients with their global agency compensation. For more information on our global services and experience, please contact us.