Short-Term Projects
Long-Term Solutions

The Consultant's role is to help provide solutions to business problems based upon depth of knowledge gained through exposure to similar issues in his field of expertise.

Benefits to Marketers

Reduced payroll cost, by hiring specialized expertise as needed on a project basis rather than maintaining it on staff.

Focus on ongoing business priorities is maintained by the marketer's communications staff. The consultant-specialist manages the necessary fact-gathering to deliver relevant insights on the project at hand.

Better information for better decisions. Potentially sensitive and long-ranging decisions can be arrived at objectively by marketing staff aided by a seasoned consultant who can help consolidate issues and explore reasonable alternative courses of action.

The JLB Difference

Having specialized in issues of the Client-Agency relationship since the founding of our firm in 1973, we frankly have seen more problems and provided more solutions in a wider range of marketing disciplines than anyone else we know of in our field.

Our Partners have "lived" the Client-Agency relationship on both sides of the desk. We have been clients; we have been in agency management. Thus we offer a depth of experience, assuring our clients that our solutions for their problems are approached with a real world perspective.

Innovation

Solutions are tailored to problems. One size does NOT fit all! Our firm was a pioneer in identifying the inequities inherent in the so-called "commission system" and in demonstrating acceptable alternatives. We currently are working with advertisers on agency compensation arrangements featuring performance incentives.

International Capabilities

Since 1989 we have provided our clients with single-source convenience for coordinating international efforts, and have delivered solutions tailored to specific market needs and cultures while maintaining overall philosophic integrity.

Geographic Proximity

In the U.S. we maintain offices on each coast and in Chicago; overseas Associates are located in the U. K., Australia and Brazil. This configuration enables us to deliver unique, in-depth knowledge of resources and cultures, and to offer potential savings in both time and cost.

Credibility

In a relationship as potentially important and sensitive as that of "Client-Agency," we submit that out firm's acceptance by both sides (marketers, agencies - and the leading industry organizations for each of them) can be advantageous to advertisers concerned about such vital relationship issues as "fairness" and "trust."

Publications

We are proud of the fact that two of our principals are the authors of several Guidebooks furnished to its members by the A.N.A., including those publications dealing with Agency Selection and Agency Compensation.