Agency Search and Selection
Since 1972 we have conducted agency searches of every size and shape for clients of every size and shape:
From global to national to local
From full service advertising agencies to public relations to promotion agencies to interactive agencies to direct response to multicultural to creative boutique
For every major category of goods and services
Agency Compensation
Our company’s original charter was to assist companies in the establishment of more equitable compensation arrangements with their agencies.
Services performed include:
Establishment of equitable agency compensation programs on whatever scale and geography required: for single or multiple agencies; for national or multinational agencies
Development of performance incentive compensation programs
Evaluation of agency contracts
Agency Relationship Management Tools
Finding the right agency and compensating that agency in an equitable manner go a long way to establishing a more productive client-agency relationship. JLB also assists clients in establishing tools and programs for more productively managing the agency relationship over the long term.
Services include:
Client-Agency Performance Evaluation, our proprietary approach for "360 degree" feedback between client and agency
Organization of client and agency marketing communications task management for optimal efficiency and accountability
Evaluation and organization of in-house marketing communications resources and systems
Seminars on agency relationship management
