What We Believe About the Client/Agency Relationship
The single most important factor impacting the success of a relationship is the degree to which the client’s expectations are satisfied by the agency’s performance.
We have found the following formula crystallizes this issue:
To this end, clear communications of expectations is of the essence.
About Evaluating the Efficiency and Productivity of the Relationship
Periodic evaluation of the efficiency and productivity of the development and execution of marketing communications in the Client-Agency relationship is a corner stone to the focusing on accountability.
The goal of any evaluation should be to create a climate in which improved efficiency and productivity can be identified and monitored without creating a counter-productive or adversarial relationship
