JLB has completed an important expansion of its global capabilities by formalizing an alliance with three leading international consultancies: Agency Insight in London, Europe’s leading agency search and compensation consultancy; Ivan Pinto Marketing Communications, a leading marketing and agency consulting practice based in Brazil; and R3 Asia Pacific, the only client-agency relationship consultant in Asia Pacific, with offices in Singapore and Shanghai.
Download press release.
JLB authors latest ANA Trends in Agency Compensation Survey.
David Beals, President of JLB, presented the latest findings of the triennial Trends in Agency Compensation survey at the Association of National Advertiser’s annual Financial Management Conference in Scottsdale, Arizona.
For more information on the survey, please download the complete press release or contact David Beals via email.
JLB authors new book on agency performance evaluation
JLB was retained by the Association of National Advertisers to author a new book titled "Evaluating Agency Performance". The book reviews the key considerations for marketers looking to establish or fine-tune a method for productively evaluating the performance of their marketing communications agencies. "Best practices" for both creating and managing evaluation tools are identified, and real-world client examples are provided for reference.
JLB has now authored books for the ANA in each of our core areas of expertise:
• "Evaluating Agency Performance" by David Beals
• "Selecting an Advertising Agency" by David Beals and Stanley H. Beals
• "Agency Compensation: A Guidebook" by Stanley H. Beals and David Beals
• "Trends in Agency Compensation" by David Beals and Robert Lundin
All books are available to order through the ANA’s website.
Please contact David Beals if you would like any more information on these topics.
Mary Ryan Conrad joined the Chicago office of JLB in June as a Senior Associate. Mary was previously the VP of Marketing for Peapod.com, where she was in charge of all customer acquisition, loyalty and retention, and integrated marketing programs.
She was also responsible for the selection process and relationship management of Peapod’s three communications agencies; skills that are ideally suited for JLB’s consulting practice.
Prior to Peapod.com, Mary was SVP, Director of New Business at FCB Chicago and a Group Account Director on the Motorola, Snapple and Illinois Lottery accounts. Mary’s 25-year career also includes leadership positions at the Bayer Bess Vanderwarker and DDB Needham advertising agencies. Client experience includes Quaker Oats, Ameritech, Helene Curtis, Maybelline, Kraft, McDonald’s and General Mills.
Mary received an M.S.J. in advertising from the Medill School of Journalism and a B.A. in psychology from Northwestern University. Mary is actively involved in the University of Chicago’s Cancer Research Foundation Women’s Board and in Northwestern University’s Council of One Hundred, a professional mentoring program for women.
