What We Believe About Compensation
Compensation is a "relationship issue", the cornerstone of which should be "fairness."
The "best" compensation arrangements are agency and account specific, addressing the needs of both parties.
Compensation is not just about "cost" -it is about value.
Any agreement that works to the disadvantage of either party will work to the eventual disadvantage of both parties.
Compensation Review Goals
To determine the financial health of the client-agency relationship.
To build/strengthen mutual trust.
To guide corrective action, if warranted.
To assist relationships wishing to implement performance/incentive compensation techniques.
